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iHeartRadio inks hospitality industry deal, bringing music to hotel guests

iHeartRadio’s music programming will soon be available in hotel rooms thanks to a new partnership with KEYPR, a cloud-based guest service platform for the hospitality industry. iHeartRadio will be accessible directly on KEYPR in-room tablets. These devices can also provide guests with a directory of hospitality services and a keyless entry option for their room. Hotel management using the KEYPR platform can create custom playlists, as well as receive reports about guest use and behavior that will allow them to improve service.

“Offering an easy-to-use seamless music experience everywhere listeners are, is paramount to iHeartRadio,” said Jessica Jerrick, executive vice president of business development and partnerships for iHeartMedia. “We are excited to work with KEYPR on our first hospitality space integration. Together, we will further enhance the guest experience by bringing iHeartRadio’s world-class music content and top personalities directly into their hotel room through KEYPR’s innovative platform.”

“Our rich data shows that hotel guests are using our enabled devices to manage their stay, order services, make reservations and access entertainment,” KEYPR CEO Robert Stevenson said. “Continuing to grow our content library and working first-ever integrations with great partners like iHeartRadio only helps to increase that engagement and further our commitment to delight our hotel customers and their guests.”

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Anna Washenko

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