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iHeartMedia partners for first scripted original podcast

iHeartMedia is joining the bandwagon of original podcast production. The media conglomerate has inked a deal with Einhorn’s Epic Productions to create an original scripted podcast, the first for iHeartMedia. Lethal Lit will be a six-part mystery podcast targeting a teenaged audience. It is due to be released this fall.

“Podcast listening on iHeartRadio is exploding, and we’re seeing increased demand from a younger audience,” said Chris Peterson, iHeartMedia’s SVP of Podcasting. “When we first explored the idea of creating an original scripted podcast, we knew we needed a partner that could create compelling plot lines and memorable characters which could really capture the often overlooked, but very engaged, teen audience. Einhorn’s Epic Productions checks all those boxes, and we’re excited to be collaborating with them on our first-ever scripted podcast.”

“We are so thrilled to develop a scripted podcast with iHeartMedia,” CEO EEP Heather Einhorn said. “This is an exciting new space! iHeartMedia and iHeartRadio are the perfect partners – their expertise in building fandoms and their incredible reach are unparalleled. We can’t wait to bring the world of Lethal Lit to life with them!”

Anna Washenko

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