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Digital posts steady growth in Q2 RAJAR results

RAJAR Q2 2016The latest RAJAR data shows continued growth for UK digital radio in the second quarter. Fifty-nine percent of the population tunes in to digital radio each week, up from 57% in the first quarter of this year. The share of all radio on digital platforms rose for yet another quarter to reach 45.3%.

Digital generated 473 million listening hours in an average week. DAB sets accounted for a 71% share of them at 336 million hours. Online listening held 18% with 83 million hours and DTV’s 54 million hours were the remaining 11%.

More UK residents are using new tech for their radio listening, too. DAB radio ownership rose 10% on-year to 30 million adults. Listening on mobile devices has also increased to 27% of adults, a 6% rise from the year-ago period.

Across all radio formats, 90% of the adult population (48.7 million) listens each week. That’s a slight increase from Q1’s 47.8 million. Average weekly listening per person is 21.5 hours.

Anna Washenko

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