Deezer has partnered with Audio.ad, a specialist in audio advertising for the Latin American and U.S. Hispanic audiences. This deal will see Deezer expanding its reach in Colombia, which is already a top market for the streaming service. Audio.ad will be Deezer’s preferred commercial representative in the South American country, offering advertisers a targeted audience based on data such as location, device type, and demographics.
“We’re very happy to partner with Audio.ad, as this agreement will allow agencies and advertisers to benefit from Deezer’s advertising solutions in Latin America,” Eduardo Ferreira, head of advertising sales for Latin America at Deezer, said. “Beyond the fact that Deezer is actually a global streaming service, we believe that a successful strategy for advertising implementation requires a local approach.”
“We’re thrilled to be Deezer’s representative in Colombia because we’re dealing with a leader in music streaming services at a global level,” added Gonzalo Alonso, Audio.ad managing director. “Audio.ad brings to this partnership our knowledge and experience in the Latin American digital audio market, offering advertisers in Colombia the best solutions and results for their advertising campaigns.”