The audio market in 2016 is more intelligent and customized than ever before. Audio publishers increasingly know their listeners, serving them better. Advertisers customize their marketing campaigns to reach sharply defined audience segments with optimized messages. What are the challenges, opportunities, and solutions in navigating the convergence of audio and Big Data? How do the technology pieces fit together? Where does a publisher start on the path to data enlightenment?
This is the framework, and the questions, that will be taken up by The Data & Measurement Marketplace a power-packed discussion panel at RAIN Summit West, April 17 in Las Vegas, alongside the NAB Show.
Four luminaries will illuminate the challenges and solutions of today’s data-infused audio marketplace:
- John Rosso (President, Market Development, Triton Digital)
- Tony Hereau (Vice President of Audience Insights, Nielsen)
- Alexis van de Wyer (CEO, AdsWizz)
- Mike Dougherty (CEO & Founder, Jelli)
The conversation will be expertly moderated by Matt Cutair, CEO of digital audio advertising and content company AudioHQ.
RAIN Summit West the gathering place for professionals in broadcasting, pureplay Internet radio, podcasting, and tech companies in the streaming space. It is the leading knowledge and networking event of the years. CLICK HERE to see the entire full-day schedule, speakers, attending companies, and feedback from last year’s conference. Regular ticket pricing is still in effect; the time to register is NOW. Whether you come for the cutting-edge knowledge, the generous networking opportunities, the raffle (thanks to Triton Digital), or the poolside cocktails, the reasonably-priced tickets will be the best money you and your colleagues will spend this year.