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Podbean debuts internal programmatic ad platform

Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading

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Canadian government group calls for better, nimbler regulations for streaming and digital media

The Canadian Radio-television and Telecommunications Commission (CRTC) has published a report calling for new government tools and federal regulations to support a healthy digital media market. The report suggested that future policies should focus on producing and promoting high-quality content by Canadians and encouraging rapid adaptation as technologies change. Continue Reading

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Google moves into programmatic audio ads with DoubleClick expansion

Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon. Continue Reading