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Spotify adds select on-demand options to freemium tier

Spotify has unveiled a new version of its mobile app that adds select on-demand features to its freemium tier. Free listeners will get on-demand access to 15 of Spotify’s personalized discovery playlists — such as Discover Weekly, Release Radar, and the Daily Mixes — and its popular curated collections — including RapCaviar and Ultimate Indie. Continue Reading

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8tracks launches ads in Canada with leanStream deal

8tracks announced a new partnership that will see audio ads roll out on its service in Canada. The audio platform will be exclusively represented by leanStream, Canada’s largest ad marketplace. Available ad units include pre-roll, mid-roll, or special sponsorships such as branded playlists and first impression takeovers. Continue Reading

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Spotify acquires mechanical licensing specialist Loudr

Spotify has acquired mechanical licensing company Loudr, a move that could bring more expertise and technology into the streaming company to tackle that thorny topic. Loudr offers services to help content creators, aggregators, and music services to identify and pay mechanical royalties to publishers. Continue Reading

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Spotify stock update: Price is holding around $150, analyst reactions, Sony’s windfall

Spotify has been trading on the New York Stock Exchange for two full days, meaning we’re starting to see the streaming service’s shares near a potential equilibrium after the hotly-anticipated direct listing. The business debuted on April 3 at about $165 per share for a valuation of about $30 billion. Today’s trading opened at about $150 per share and, as of publish time, it has hovered near that price since. Continue Reading