“Transformational moment” for Pandora; Premium goes wide; new ad campaign


Pandora Premium, long in development and selectively released in March, is available to all users as of this morning. Along with that, Pandora has started a new ad campaign titled “Sounds Like You.” Many people will view the unlimited release of Pandora Premium as the more important news. Today is a moment of fruition that alters the competitive landscape of music services. Continue Reading


Spotify closes UMG deal; will allow album exclusives on Premium

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After two years of negotiations, Spotify has broken through with a major label deal. The two companies had been operating on a month-to-month basis while working out a longer-term arrangement. They have been in on-again-off-again negotiations, but now they reportedly just need the sign-off from both CEOs to become official. Continue Reading


Verto Industries releases a music streaming ranker based on user panel methodology

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The latest outfit to take a data dive into the numbers behind streaming services is Verto Industries. Its streaming music index showed some unusual numbers, pointing toward a shocking takeaway with Apple Music beating out veterans Pandora and Spotify. However, there are a few important caveats to these results. Continue Reading


Investment analyst surveys Pandora users to identify demand for Premium service

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A Piper Jaffray analyst, bullish on Pandora stock, surveyed existing users of the free Pandora radio service to determine the level of demand for Pandora Premium, the fully interactive on-demand music platform launched on March 13. Survey results indicate a 15% “intent” among non-paying Pandora users to upgrade into the Premium product. Continue Reading