IAB Australia survey finds growing interest in podcast, streaming advertising

IAB Australia has released its latest audio advertising report. The top takeaways point to continuing growth in the digital audio ad space, an interest in exploring new formats in streaming audio and podcasts. “With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots,” IAB Australia CEO Vijay Solanki said. Continue Reading


Webcast listening steady in December; leaders led (Triton Webcast Metrics)

In the December report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening remained steady from the previous month. The three leaders — Pandora, Spotify, and iHeartRadio — each gained a single percentage in Average Active Sessions (Triton’s AAS metric). Spotify continued its chase of Pandora. Continue Reading


Q4 2017 RAJAR results show digital edging closer to half of all radio listening

The Q4 RAJAR results round out a year of strong digital radio performance in the UK. The quarterly data showed that 48.9 million adults, or 90% of the adult population listens to their station of choice each week. That figure has hovered around 90% since 2011. Listeners consume an average 21.3 hours of live radio each week. Continue Reading


New MIDiA/LyricFind report delves into lyrics interest and international streaming stats

MIDia Research compiled a consumer survey for LyricFind. The analysis covers two distinct topics. First is some statistics about the streaming music markets in the Germany, the UK, and the U.S. Second is how those markets and the users of different services think about lyrics features. Continue Reading


RAJAR Survey: Radio still leads, but on-demand has pull for youngest listeners

RAJAR has shared the results from its MIDAS Survey for winter 2017. Live radio has a 90% reach. Live radio also has the largest share of listening hours for each age bracket. The survey also offers data on on-demand listening and podcasts. Another interesting data set is the device share, which breaks down types of listening by platform. Continue Reading


Consumer tech revenue projected to grow 4% to $351 billion, helped by streaming and smart speakers

The Consumer Technology Association has released new projections for tech sales in the U.S. Retail revenue from the consumer technology industry in 2018 is estimated to reach $351 billion, up 3.9% from the previous year. The report, released ahead of this week’s Consumer Electronics Show in Las Vegas, also examined some product segments of interest, such as streaming and smart speakers. Continue Reading