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WideOrbit survey finds high interest in programmatic advertising

WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading

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Webcast listening in June dip with strong year-over-year growth (Triton Digital)

Year-over-year listening to streams gained 14% in June, after a similar result in May, according to Triton Digital’s monthly Webcast Metrics report, released today. Webcast listening in June was mostly flat compared to the previous month, looking at Triton Digital’s top 20 streaming clients. The monthly Top 20 list contains leading pureplay and radio stream groups. Continue Reading

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Goldman Sachs projects massive $34 billion in streaming revenue by 2030

We’re in the midst of a watershed year for streaming music, as industry reports continue to hit new milestones in revenue. That growth is likely to continue, according to a new report from Goldman Sachs. The latest analysis from the financial company projected that by 2030, the global recorded music industry will be worth $41 billion. Continue Reading

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Nielsen: 50% of U.S. households are podcast fans

Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading

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Nielsen study: Millennials consume lots of audio

Nielsen is running a report series focused on Millennials, the frequently coveted demographic aged 18-34. The latest edition examines how this group uses digital communication and entertainment. Other Nielsen research has pointed to a different breakdown in how Millennials use media, with much less time spent watching TV or listening to radio than older generations, and this new data set reinforces that trend. Continue Reading