In a move that’s been rumored for several weeks now, Google announced yesterday that they’re buying the personalizable multichannel webcaster Songza. The purchase seems like an odd one for Google, given its historical preference for algorithmically-created products. The problem, however, is that music is difficult to program on a purely algorithmic basis: An intense Seals & Crofts song, for example, may sound acoustically similar to a mellow Led Zeppelin song, but an experienced music programmer (i.e., a human being) would be able to discern that they’re culturally very dissimilar.
RAIN founding editor Kurt Hanson explores why the Songza acquisition might be a smart investment for Google. Continue Reading →