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New digital audio ad firm Audire launches in 3 regions, offers 150M reach with “cost per full listen”

A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail. Continue Reading

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AI-programmed radio (HD) launches in Nashville, powered by Super Hi-Fi

Radio innovation company Super Hi-Fi is promoting the launch of new technology which uses AI to create radio station programming, and has launched its first examples in HD. It is called HLS+. Partners in this technological adventure are Xperi and Cumulus Media. Two new radio stations in Nashville are powered by a combination of human-produced programming elements and AI-produced targeting and assembly. Click for more explanation of this interesting venture. Continue Reading

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“TV is what is playing in God’s waiting room” — and more media insights from Westwood One

We’re not sure Boomers would love the characterization in Westwood One’s recent analytical rundown of ratings and advertising insights, but the point is clear. To be precise, half of the linear TV audience is 65 years or older. This is just part of Westwood One’s latest analysis of media consumption across categories and age groups. PIerre Bouvard is the author. Click for info and a link Continue Reading

James Cridland’s International Radio Trends: Spinoff stations grow overall reach

by James Cridland

In his latest guest column, James Cridland starts by looking at recent RAJAR statistics measuring UK radio listening. Interesting, he observes, that spinoff stations do not detract listening from their parent stations. Then he compares NPR’s Morning Edition U.S. radio program with the breakfast shows produced by BBC and Australia’s ABC. He is left “a bit cold.” Then he tried wake-up programming at LBC (a UK network) and RTE’s Radio Ireland. And much more. Continue Reading

Katherine Maher, deeply experienced executive, will be NPR’s new CEO

NPR has revealed its newly appointed CEO: Katherine Maher, announced on the network’s news and commentary program All Things Considered. Maher will inherit the seat now occupied by John Lansing, who took the top job in September, 2019, when he replaced outgoing chief executive Jarl Mohn. Lansing recently announced his resignation. Katherine Maher owns a deep resume. Continue Reading

James Cridland’s International Radio Trends: Analysing morning news shows

by James Cridland

In his latest guest column, James Cridland reviews and analyzes the Today program at BBC Radio 4. The exercise was enjoyable enough to motivate him to do the same for Australia’s ABC morning show. Also, how to effectively promote radio listening on the air. Continue Reading

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James Cridland’s International Radio Trends: How successful have HD Radio’s additional channels been?

by James Cridland

In his latest guest column, James Cridland reviews and analyzes HD Radio, comparing it to the UK’s DAB digital radio solution. HD Radio does not fare well in the comparison, for reasons ranging from low usage to poor user experience. “Now that HD Radio is more than 21 years old, it might be interesting to know how much listening there is to these HD2/HD3 stations. And it turns out… not much.” And James analyzes why that is. A must read for anyone interested in what went wrong with HD Radio adoption in the U.S., and a cross-continental comparison. Continue Reading