AudioBoom has announced its membership in IAB UK, the United Kingdom arm of the Internet Advertising Bureau. It is the first podcast network to have accredited membership into the UK branch of the organization.
“Other benefits of membership include being present at IAB UK events, such as the Sound Investment Seminar, and having access to research, such as ‘Advertising in a world without screens’, a future facing, emotive project that tackles, perhaps, the most disruptive change to the digital industry since the introduction of programmatic advertising,” audioBoom said of the membership.
AudioBoom joined the U.S. side of the IAB in May. The U.S. side has been more active in its adoption of podcasting members and research than its counterpart across the pond. The IAB has launched both the second version of its Podcast Ad Metrics Guidelines and a first buyers’ guide for podcasting advertisers this year.