Apple’s plans for a major video push continue with the announcement of a new scripted TV show that expands the company’s connections with A-list Hollywood talent. In addition to the reboot of Amazing Stories announced last month, Apple has made a two-season straight-to-series order for a scripted drama centered around a network morning show. Jennifer Aniston and Reese Witherspoon star in the new project, which is still untitled at this stage.
The show’s inspiration comes from a book by Brian Stelter, a CNN senior media correspondent, that chronicled a rivalry between NBC’s Today and ABC’s Good Morning America.
Apple’s entry into original streaming video became widely known in August, after The Wall Street Journal reported that the tech company planned to invest $1 billion into video plans over the next year. The company’s initial projects in video included several music videos, but then expanded into the reality show space. The latest announcements for scripted shows bring Apple’e efforts in line with major platforms such as Netflix and Hulu, both of which are firmly entrenched as primary streaming video sites.