AdLarge Media and Yahoo Sports Radio announced that they will continue their partnership, which sees AdLarge continuing to provide exclusive ad sales representation for the broadcaster. Yahoo Sports Radio has an estimated weekly audience of 5 million across more than 500 radio stations, satellite stations, and mobile platforms.
“National ad sales representation from AdLarge Media has been a major contributor to the record-setting yearly and quarterly growth that Yahoo! Sports Radio has realized in 2015,” said David Gow, CEO of Yahoo Sports Radio. Gary Schonfeld, AdLarge’s co-founder and co-CEO, also spoke positively about the ongoing arrangement. “Yahoo! Sports Radio taps into the fans’ passions with compelling sports talk and top sporting event coverage from exciting personalities and experts, all in an engaging environment,” Schonfeld said. “This adds up to phenomenal advertiser opportunities on all audio platforms.”
AdLarge has secured several exclusive deals over the course of 2015. It now represents the RotoWire fantasy sports podcasts and Internet radio app Hotspot.fm.