Brad Hill
- Advertising & Monetization , Podcasting
- July 25, 2023
- 0 views
Analysis of programmatic podcast ads: Gender split, length, and other attributes
“What do programmatic audio ads sound like? That’s the question posed by audio intelligence company Veritonic and podcast network Acast, resulting in a graphic fact sheet. The study included ads in the Financial, Auto, Adult Beverage, and Insurance verticals. We learn about length, content, and success rate.
- Acquisitions & Partnerships , Advertising & Monetization , Podcasting
- June 28, 2023
- 0 views
Legendary pod network TWiT signs with LibSyn/AdvertiseCast for DAI and programmatic
In a notable piece of dealmaking, LibSyn has acquired the podcast ad-monetization business for This Week in Tech (TWiT), one of the most venerable podcast networks. TWiT was founded by tech/podcast celebrity Leo Laporte in 2005, and was one of the world’s first all-tech podcast networks. AdvertiseCast will use its Automatic Ads solution to dynamically fill TWiT’s unsold inventory. Click for more detail.
Steve Goldstein
- Opinion & Features , Podcasting
- June 20, 2023
- 0 views
Steve Goldstein: Why Programmatic Ads Are Vital For Podcasting
by Steve Goldstein
In his latest guest column, Steve Goldstein makes this observation: “Podcast monetization and the concentration of dollars chasing a relatively small number of shows is a big problem for our industry.” In a powerful interview with Christiana Brenton, Acast’s U.S. Head of Sales and Brand Partnerships, these two experts discuss the revenue concentration in podcasting: According to Edison Research, advertisers can reach half of all weekly listeners with just 44 podcasts. Steve calls this “a frightening stat and a systemic problem.” Christiana Brenton calls this “an inflection point” for ensuring a sustainable long-term medium. A must-read.
Marketers bullish on podcast programmatic … but most selected marketers don’t know what programmatic is
In an exceptionally interesting report from global podcast behemoth Acast — “The Rise of Programmatic Podcast Ad Buying” — we learn about a generally bullish attitude among podcast marketers toward podcast programmatic. And there is an interesting detail about how the respondents were screened.
We asked ChatGPT to answer questions about the audio business. It gets an F for programmatic.
The experience of a business meeting with ChatGPT ranges from bland to baffled silence. The headlined AI platform doesn’t seem to recognize programmatic advertising at all, and provided a weirdly uninformative list of popular podcasts. Other queries returned sensible, concise replies.
“Control and scale” — Programmatic podcast advertising with Ivone Schramm at PBL (transcript)
Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
- Advertising & Monetization , Opinion & Features , Podcasting , Thought Leaders
- March 14, 2022
- 0 views
Transcript: Heather Osgood at Podcast Business Lunch: “We have to go to programmatic”
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs.
Programmatic audio and contextual targeting both evangelized at RAIN Summit, along with research
In a very interesting Zoom event produced by RAIN today, digital audio advertising was discussed from perspectives of survey research, a comeback of contextual targeting, and the growth of programmatic advertising. Click for details, quotes, and images.
Indian DSP PayTunes joins Triton Digital’s programmatic ad marketplace
PayTunes is the first audio-only ad aggregation DSP in India, starting in 2016. The company has integrated with Triton Digital’s audio programmatic marketplace, Triton has announced.
- Advertising & Monetization , Events , Metrics & Research , Tech
- May 12, 2021
- 0 views
“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront
In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too.
- Advertising & Monetization , Podcasting , Tech
- March 4, 2021
- 1 views
Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range.
Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising.
- Advertising & Monetization , Podcasting , Tech
- February 4, 2021
- 0 views
Acast grows programmatic sales revenue 215% in 2020, expects 10% of revenue in 2021
Acast is sending around a brag-worthy announcement that its programmatic ad sales for podcasting grew 215% last year. This disclosure might be viewed as validation of programmatic in an industry where ad revenue has historically been based on bespoke performances of commercials by hosts while recording the show. The company projects 10% of 2021 revenue will derive from programmatic.
